Pinterest, the social networking site, has recently introduced a new metric in their user’s interface: PInterest Savings. If you don’t already have an account with Pinterest, it is a great way to leverage the immense user base of the site to bring you ideas and inspiration for new pins. Pinterest’s current Pinterest savings feature taps into a number of different metrics to determine where your audience is on the site. Here are a few of these factors and how they factor into your Pinterest activity.
First off, PInterest saves is a metric that tells you how many people are viewing a specific board. For every person who views one of your pins, you are given a small portion of the total Pinterest audience. This is useful because it gives you an idea of where your audience is. It also helps you to get an idea of how popular individual pins are and helps you improve your overall understanding of Pinterest and the community at large. By knowing which pins are getting the most views, you can take the necessary steps to increase your exposure and reputation within the community.
Another metric that makes up PInterest Savings is the amount of time that a user spends viewing a particular pin. Once you’ve gotten rid of a pin or added a new one, it’s often unclear whether it is still highly viewed. Saving a pin removes this clutter and allows you to focus solely on generating new pins. This makes it important to always have a clean slate whenever you re-pin a pin so that you can make it high visibility again in the future.
The final Metric that makes up PInterest Savings is the “top boards”. A top board is a summary of all the most popular links on the site. Each board represents a distinct section of the site so it only makes sense that each one receives its own share of attention. By monitoring which boards are receiving the most clicks, you can determine what portion of your target audience is interested in a particular topic. This is a useful metric, because it gives you a relatively quick idea of which content is appealing to the public and which you should focus on if you want to succeed at driving traffic to your site.
One final metric that is shared by nearly every Pinterest user is how long a user has been using Pinterest for saving pins and finding content. This metric is linked to the “pins saved” thread on a Pinterest pin and can reveal how long a particular user has been sticking to their pins. If someone is only using Pinterest for a month, chances are they have yet to find the great deals they are looking for on the site. Repins and Kudos are not saved automatically and if a user has not repin’ or save their pins, they are probably not doing very well with driving traffic to their site.
To conclude, Pinterest saves has a lot of data associated with it. It is important to understand that everyone has different usage and goals. Some people will actively search for repins and pins, whereas others may only use Pinterest for the sake of collecting a few great images. With that said, anyone can benefit from having a clear idea of who is using Pinterest and how often they are using Pinterest. Knowing this information will help you better plan your strategy to reach the right audience.
The last major metric that we are going to discuss in this article is Pinterest’s traffic statistics. Pinterest streams over 15 billion images, which makes it the second most popular site after Facebook. While Pinterest is a powerful tool for sales, its traffic metrics suggest that many users do not realize how easy it is to use the site and find repins. Secret boards and other group boards can help you focus your marketing efforts on the boards that get the most attention from Pinterest users.
In conclusion, Pinterest is fast becoming the go to place for many internet marketers. Pinterest’s ability to save a pin and find an image to pin, combined with its high traffic allows even the newest internet marketer to quickly become a major player. While Pinterest is not free, it is highly recommended and definitely worth every penny. If you haven’t already started using Pinterest for your SEO, now might be a good time to start. From here, you can determine if Pinterest is the right move for you or if you should explore other SEO options.