Pinterest is not a brand new phenomenon, but it has suddenly become one of the most popular social networking sites in the world. Millions of users log on to their Pinterest boards every single day. The site is a great place to share pictures, ideas, recipes and just about anything you can think of. The platform allows users to add comments or track the popularity of different content on their favorite site. Here are some ways that you can use this functionality on Pinterest.
Track your traffic. Every time someone goes to your Pinterest board, you should be able to tell what they are browsing. By installing an open source analytics solution, you will be able to track who is visiting your site. You can find out which pages are most popular, which keywords people are using to search, and which types of ads are converting best. You can use this information to improve your website and your marketing campaigns moving forward.
Analyze your content. Pinterest is a platform for sharing ideas, so you should include some sort of strategy for analyzing your audience. You should have a section where you can see the “aging demographics”. This includes what countries or states a user is from, gender, age, education level and interests.
Use Pinterest search. Search for keywords relevant to your product, services, audience and niche. Do a search in Google too – there’s plenty of information on the site. Then, take the top results and include these in your PInterest board. This will help people find you faster.
Build a community. Pinterest is ideal because it is highly targeted because it is specific. Therefore, it is perfect for building brand awareness and getting your name out there. Connect with other business owners who are creating positive buzz about your products or services, and post links to your Pinterest page in these forums.
Add a feature to track email optins. Google and Facebook allow users to sign up for free to receive regular notifications of new messages, blog posts and other activities. Track the content people are sharing with you by adding a Pinterest widget to your website or blog. You can also track email addresses in a different way – you can use a free service like Mailchimp to build an optin page and then monitor it regularly. This way, you will be able to identify trends in optin email usage so that you can make the correct adjustments to your marketing.
Use Pinterest stories to inspire action. Ask readers to “like” your story, and then provide them with a link to view your suggested solutions to their problem. Create a YouTube video of your pitch and use it as content on YouTube.
Be collaborative. Share important information with readers and other followers on Twitter and Facebook. Invite them to ask you questions on Twitter, for example. Make sure to answer them promptly. Post links to your blog on Facebook. You can use Pinboard and Tweepi for this purpose.
Track where your traffic is coming from. Pinterest has an application that allows you to see who is visiting your site. Requesting visitors for demographics will help you fine-tune your site to better serve your audience. You can also request a detailed overview of your site’s traffic using Google Analytics. Doing so will reveal which keywords are most used to find your site.
Analyze where your advertising is sending you traffic. There are a number of third party programs available that analyze your ad rates and where your ad is performing relative to similar ads in your category. You can use AdSense and other contextual advertising programs to study your PPC spending. You can do similar analysis using affiliate networks like ClickBank and Commission Junction.
Be aware of trends. Pinterest has an application that lets you know which pins are the most popular. Use this information to increase your advertising strategies. Are there any hot trends that could be turning off your most successful customers? Make changes to your marketing to accommodate emerging preferences. This will keep you on top of what your customers are searching for.
Use Pinterest boards to become more engaged with your readers. Ask questions and answer them. Make your content interactive. Your content will become more valuable to people if you actively engage with them.