Understanding Pinterest Analytics is crucial to making your Pinterest account more effective. Pinterest is quickly becoming one of the most popular social media sites, used by women and men alike. Millions of people log on each day to add and share their favorite pictures, ideas, and recipes. Because Pinterest is such a popular site, it’s important that businesses can find ways to increase their user base without wasting effort and time. The best way to do this is through understanding Pinterest Analytics and how to use it to enhance your advertising efforts.
Pinterest Analytics was recently updated to provide users with useful key metrics to aid you optimize your content marketing. To view these, simply go to your company profile page, click on Analytics on the upper-right corner, and then select Overview. Under the section that says Content, there is a new section that explains how many times each piece of content is being viewed. It also shows how many times a user “pins” or recommends a particular pin.
Once you have an understanding of how many times a Pinterest user “pins” an idea, you can analyze the reason for those pins. For example, if you see that a lot of pins are coming from customers, you can examine which customers are using the site for browsing and purchasing. In this section of your analysis, you will identify how many times the customer “likes” a pin. You’ll need to have a Pinterest account in order to view these details. It’s free to sign up and offer a Pinterest account, so don’t worry about getting one before learning how to analyze this highly-popular social media site! Just go to the Pinterest website, scroll down to the bottom of the home page, and click the link marked Account Info.
The next key metric that you’ll want to track when analyzing your Pinterest stats is the average monthly viewers of your pins. The easiest way to pull this metric is to go to the Account Overview section of your Pinterest website and click on your profile link. You’ll then be able to view your own pins, as well as those of your friends and other users. This section also tells you how many people have “liked” your pins.
Another tool you’ll find useful for understanding Pinterest analytics is the Pinterest Lifestyle Map. This provides an easy way to determine where your audience is spending their time. You can select either Location or Time options and then enter a location or time range. You’ll then be shown a map that lists the most popular places people are viewing your pins, as well as the number of times they have viewed your item. Although Pinterest has over 80 different kinds of pins, you only need to learn how to access the detailed information from each one.
There are two other great tools that provide highly detailed analytics for your Pinterest audience. The first is Prides Checklist, which provides critical information about how you are creating engagement with your audience. For example, you can see how many times certain keywords were used in the last 30 days and how many people have pinned a particular item from your list. The second tool is the Friendships Checklist, which lets you see which groups are most active on Pinterest. By using this data, you can determine who may be most interested in your brand, as well as which groups may be most likely to convert into customers.
Understanding Pinterest analytics is important when beginning on Pinterest. It’s easy to repin numerous pins a day, but if you’re not getting any clicks or sales, then it’s not worth your time. The first thing you need to remember when beginning on Pinterest is that every pin you post will have an impact on the ranking of that pin and the performance of your account overall. If you want to optimize your profile for the best results, take a look at your monthly activity stats, the number of comments and suggestions and the amount of likes and shares that your account has received over the last 30 days. Understanding how you are creating content with the help of Pinterest and understanding what your clients want will give you a better understanding of what type of content to create and share with your Pinterest account.
Finally, understanding how to analyze and save rate on Pinterest is crucial to optimizing your Pinterest marketing strategy. The save rate, which rates the percentage of time users spend viewing a particular picture, allows you to quickly identify areas in which you can improve your content strategy to save rate. The insights provided by Pinterest analytics will allow you to identify what your most popular images are, which ones people are more likely to recommend and which ones are least effective in getting people to save. Knowing which images and videos are the most popular and which aren’t will help you spend more time creating high quality content and less time worrying about whether or not it is popular.