Why would you want to invest in Pinterest, one of the most popular social networking sites today? One reason is that Pinterest offers so much more than just a way to update your blogs. It also allows you to see what your friends are up to. This includes the ability to follow other users and their “pins” – which, if you are a fan, can really help you keep track of what’s hot and happening in the blogging world. Let’s explore how to use Pinterest for business marketing.
Use the Pinterest Keyword Research Tools. Pinterest has similar functionality as Google, which includes a Suggestion feature and an auto-complete function. The first major feature you’ll notice about the Pinterest interface is its search function. Using the search function, you can find specific keywords related to your niche or blog posts. For instance, if you were looking for blog posts on dog care, you could enter “dog care” or “puppy care,” among other options.
If you’re not using the Suggestion feature but still want to be able to find more related keywords, the next step is to use the Keyword Suggestions tool. This tool pulls up a list of keywords related to your search term, which you can then choose. You’ll have to make sure your keyword appears in the list (it doesn’t show up by default) and that there aren’t any misspelled words in it. It’s a minor issue, but it can save you plenty of time.
Visit each individual Pinterest pin and click on the “pins” icon. Under the “pins” section, click “search.” This will bring up all the current pins someone has pinned based on the keyword you entered.
One of the best aspects of Pinterest is the community. Pinnies have thousands of users and, therefore, there are likely to be thousands of related pins. If you want to find out what people are pinning, though, the best approach is to visit one of the Pinterest boards dedicated to the latest trends. Boards that feature popular topics and buzzwords spread the news far and wide. They also make it easy to filter through the vast pile of keywords to find relevant pins based on your exact topic.
There are also a number of keyword research tools you can use to help with this. The Yomax keyword research tool is my personal favorite. It’s free and works well. If you’re looking for long tail keywords that you know nothing about, you can even use Yomax to find relevant keywords in your niche that are highly competitive. This will save you a lot of time and effort because you won’t have to wade through unrelated keywords to find what you’re actually looking for.
Once you have found a few good keywords or you are confident in your ability to come up with catchy phrases, the next step is to start using Pinterest to optimize your pins. The easiest way to do this is by linking them to content pages. If you write blog posts, submit them to the rss feeds, and link them back to your site or blog, you’ll build a network of linked Pins that increases your SEO (search engine optimization). You can also give away your pins to friends and collect leads from them by promoting their content via Twitter, Facebook, Digg, StumbleUpon, and other social networking sites. If you really want to take the cake, you could even create an account for your business and create ads and messages related to your products and services for Pinterest users to pin.
The final piece of the puzzle is using those keywords to create relevant content pages that link back to your website. Fortunately, Pinterest has an excellent user community and many users will share your content with their networks. You can also use other high quality content-creation platforms such as Mixx to generate an interesting Pins from your searches. The bottom line is that if you don’t take the time and invest the effort into optimizing your pins, you’re leaving money on the table for someone else who will. Fortunately, there are great Pinterest keyword research tools available to help you find keywords and keyword phrases that won’t drain your budget or take too long to produce good results.