Internet marketing isn’t a solitary approach to increasing awareness and interest in a brand or product. Rather, thanks to the multitude of platforms available on the Internet, the field includes many disciplines. It includes everything from search engine optimization (SEO) to email marketing, to website development, and more. The key is to determine your specialization, your target market, and your specific goals. Then you can develop your own strategy to best meet these goals.
Some internet marketing strategies center on Facebook. For those building an email marketing campaign, this is a natural choice as many marketers have found that it’s a highly effective vehicle for delivering their message. However, some companies have found that it is also a means to generate interest in other venues. For example, one company sent a steady stream of positive reviews about their products through Facebook, enticing potential customers to “like” their page. As word spread, it seemed as though people were lining up to get a free iPad.
Another strategy that is closely related to an internet marketing strategy is product marketing through social media. A business objective might be to promote a new product launch, for example, through Facebook, Twitter, LinkedIn, and other platforms. These key activities are all relevant to building a strategy, but each takes on a different form.
With social media, an internet marketing strategy might include posting promotional videos, articles, blog posts, status updates, or any other content that the company feels could resonate with potential customers. Social media provides an opportunity to engage directly with potential customers without needing to spend valuable time with those that aren’t interested. However, there is another important aspect to internet marketing through social media. It is the ability to identify with the target audience.
This is done through a series of activities. First, a company must identify its target audience; by assessing customer profiles, analyzing behavior online, and understanding what makes a visitor to a website more or less likely to buy. Next, it must develop a quality website where visitors can easily find what they’re looking for. The online marketing strategy typically includes these activities.
Another strategy is to work with a channel partner. This is someone who has an online presence and offers products and services that complement the internet marketing strategy. This person typically provides content for blogs, posts to forums, and provides reports and analytics to help enhance the strategy. The goal is to gain exposure to potential customers. Channel partners also serve as a link between the overall marketing strategy and each individual initiative.
The third strategy is to rely on other companies to assist in the execution of the overall internet marketing strategy. This includes search engine optimization companies, bloggers, and other online marketing experts. Working with others will help leverage each company’s strengths and minimize its weaknesses. In turn, this results in increased revenue and success.
There are several ways to go about developing an internet marketing strategy. Through analysis of online data, identifying the target audience, finding a quality partner to work with through a channel partner, and working with others to enhance each individual initiative, a company will achieve its goals. Achieving its goals is easier when each component of the internet marketing strategy is well-implemented. Companies that do not take advantage of the opportunities provided by Facebook, MySpace, Twitter, and other sites will find their strategies quickly faltered. Through a quality company to provide SEO advice, integrate Google AdWords campaigns, and create quality blogs, a business can reach its goals and stay on top of its competition.